In response to under-enrollment in key academic programs, Central Piedmont launched a targeted campaign in fall 2022 to boost awareness and engagement. As part of this initiative, I produced a series of video profiles showcasing real student and alumni experiences, bringing their success stories to life. These videos served as compelling promotional tools across digital platforms, helping to connect prospective students with opportunities that align with their goals.

A second round of videos were created in 2025. These were designed to be easier and quicker to produce, featuring voice over instead of student interviews over b-roll and photography of the programs.