I led the production of a diverse range of ads and PSA’s for various clients, including small-town convention and visitor bureaus, restaurants, and career training programs. Each project required a unique creative approach, from capturing the charm of a local destination to showcasing the energy of a dining experience or the impact of professional training. 

As Project Lead, I oversaw concept development, production, and execution, ensuring each ad met the client’s goals and resonated with its target audience. My work also included writing the ad copy, cinematography, and editing.