Working with a partner creative agency, Central Piedmont created a refreshed video ad campaign. The ads were placed on television, as well as various media placement buys for social platforms.

While the videos were produced through a third-party production company, there were several elements that I ended up creating or working on in the process.

I shot the drone footage that is used as the closer of every video, as well as animated the graphics for that shot. Additionally, I created cut-downs of the ads for vertical video, replacing video shots that didn’t work in the format and adjusting existing shots for framing/timing. I created subtitles and closed captions for all of the videos. Lastly, I encoded the various outputs into custom formats for various broadcast and media platforms to their specifications.