For Southern Adventist University’s 2003 student orientation, I co-created a 10-minute video introducing the school’s online learning program. Since online education was still relatively new, we focused on key messages—how to contact support, the difference between our team and IT, and the basics of the program.

Understanding that orientation can be long and tedious, we took a comedic approach, packing as much humor as possible into the video while seamlessly weaving in the essential information. The result? A standout moment in orientation that had students laughing, engaged, and quoting the video for months.